In the world of entrepreneurship, finding your area of strength goes a long way in easing your journey. There are many means by which you can become an entrepreneur, but your strengths will lie in one of three types. You will find that you are either a Creator, a Persuader, or a Promoter.
Creator – Entreprenuer Type
The Creator’s strength lies in the building of products, services, or systems. They are strongest and happiest when their efforts are focused on molding the solutions to their customers’ problems. They tend to head down and can suffer from, “If you build it, they will come” thinking.
Strong creators should partner with Persuaders or Promoters to make sure their work reaches the right customers with the right message. This is the way that Creators can stick with their strengths and make the most of their time.
Persuader – Entrepreneur Type
Persuaders shine when communicating one to one. They are conversationalists and storytellers, able to communicate the precise benefit that the buyer needs and that the product provides. A Persuader uses empathy to understand the buyer and what they need. This, along with their gift to craft their message, allows them to demonstrate to buyers that their solution meets their needs.
Strong Persuaders should strive to maintain close relationships with Creators. A Persuader can get carried away trying to match a product’s capabilities to a buyer’s needs. When a Persuader’s understanding of a product does not match the product’s reality, the potential for a disappointed buyer is all too likely. The Creator can help keep the Persuader’s expectations grounded and buyers happy with the result.
Promoter – Entrepreneur Type
The Promoter imbues the product with charisma. They are the builders of brands and campaigns that bring attention to the product and place potential buyers in contact with Persuaders. The Promoter’s strength is exciting the right potential buyers at the right time to take action.
Promoters keep their finger on the pulse of potential buyers. They know what buyers are asking for and what they will grab for when they see it. They are the force that motivates buyers to the next step in the buying process and ultimately to a purchase.
They must stay informed of both internal and external realities (production capacity, market trends, etc.) so that their messages remain in harmony. Their campaigns cannot produce dissatisfaction or their market share will shrink.
Do you know your type?
Is it obvious to you now which type of entrepreneur fits you best? Do you know where your strengths and weaknesses lie? If you do, you’re ready for the next step. If not, how are you going to figure out your type?
Let me know what you’ve discovered.